Who you'll work with...

Hogan Market Research (HMR) is a full-service market research firm. The company was founded in March 2020 by Shannon Hogan after a 12-year career with Procter & Gamble leading consumer and market insight work for some of the world’s most loved brands including Tide, Ariel, Downy, Bounce, SK-II, Olay, Herbal Essences and Aussie. 

At P&G, Shannon led the innovation process for Global Fabric Care and US Hair Care. Under her guidance both programs delivered insight-driven ideas that translated to strong business results. Shannon's passion is seeing, and shaping, the future. 

Prior to P&G Shannon spent a decade at advertising and design firms where her creative spark and strategic thinking grew a long list of well-known Fortune 500 brands. 

Shannon thrives on knowing consumers well, unearthing actionable insights and telling powerful human stories. She leverages her deep technically mastery, strong network of best-in-class partners and always-on curiosity to help brands innovate.